New York State Tourism – Summer
New York State Tourism – Summer
In my first four months in New York, I had the chance to help write these three films for New York State’s Summer Tourism 2017 campaign – the first commercials I ever produced in advertising. Part of the broader I Love New York platform, the campaign invited people to explore beyond the city and discover the beauty of New York State for their summer holidays. Each film highlighted a unique side of the state, designed to connect with different audiences and inspire a little getaway.
WOMEN’S RIGHTS: Celebrating New York State’s women’s rights legacy by giving thanks to those who came before.
HUMAN RIGHTS: Highlighting New York State’s rich human rights history with echoes from the past.
DESTINATIONS: Capturing the thrill of exploring New York State’s hidden gems in the style of a blockbuster adventure trailer.
PRESS: The Cut
CREATIVE TEAM: Chip Rich, Nick Elliott, Nicole Regan, Anh Nguyen
AGENCY: Campbell Ewald