Starbucks tasked us with driving in-store visits for their new Cherry Blossom merch and drinks. But we took it a step further – bringing the magic of sakura season to those who couldn’t hop on a plane to Japan. Using AR, we transformed Starbucks across APAC into virtual sakura groves through AR, letting the blossoms bloom wherever Starbucks could be found.

CASE STUDY

PRESS: Naver, The Peach Kitchen, CinCai News, FOOD Malaysia

CREATIVE TEAM: Ed Cheong, Shu Yau Cheng, Daniel Aung, Anh Nguyen

AGENCY: Iris Worldwide