Our brief was pretty tactical: bring people in-store to buy Starbucks Cherry Blossom merch and drinks.
Naturally, we transformed Starbucks stores across APAC into sakura groves through AR and made sure
the magic of cherry blossom season was felt anywhere a Starbucks could be found.

Press:
Korea: Naver (1, 2)
The Philippines: SunStar CEBU, The Peach Kitchen
Malaysia: World of Buzz, CinCai News, Cosmopolitan, FOOD Malaysia

Case study

Produced at Iris Singapore with
ECD: Ed Cheong
DCD: Shu Yau Cheng
AD: Daniel Aung
AR Developer: Hector Caballero
3D Design: Voodoo Visual