Apple  Shot on iPhone – Poached

Apple  Shot on iPhone – Poached

“Big ambitions clash in tiny kitchens, all in the name of Singapore’s beloved national dish — chicken rice.”

To celebrate Singapore’s hawker culture gaining UNESCO Heritage status, we enlisted David Gelb — of Chef’s Table and Jiro Dreams of Sushi fame — to tell the story behind the infamous chicken rice war at Maxwell Food Centre. Shot on iPhone 13 Pro, Poached delves into hawker pride and conviction, offering a broader commentary on the ongoing clash between tradition and modernity in Singapore.


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PRESS: Vogue, Harper’s Bazaar, Tatler, Nylon, Prestige, CNA, Mothership, Lifestyle Asia, AppleInsider, 9to5Mac, iMore, MacRumors, HardwareZone, Tech Times, Geek Culture, The Drum, Campaign Asia, Marketing Interactive, Campaign Brief, Reddit

AWARDS: Spikes Asia 2023 Shortlist x2

CREATIVE TEAM: Russ Tucker, Pim Lai, Ashley Chin, Ana Menchen, Shafik Basir, Anh Nguyen

AGENCY: TBWA\Media Arts Lab