Apple Shot on iPhone – Poached
Apple Shot on iPhone – Poached
Hawker food is Singapore’s national obsession. For Apple’s first local Shot on iPhone campaign here, we got the creator of Chef’s Table to shoot a documentary about the infamous chicken rice war at Maxwell Food Centre.
PRESS: Vogue, Harper’s Bazaar, Tatler, Nylon, Prestige, CNA, Mothership, Lifestyle Asia, Yahoo, AppleInsider, 9to5Mac, iMore, MacRumors, HardwareZone, Tech Times, Geek Culture, The Drum, Campaign Asia, Marketing Interactive, Campaign Brief, and most importantly, Reddit
AWARDS: Spikes Asia Shortlist x2
MAIN FILM
BTS
TRAILER
TEACH IN THE FEED
OOH
OOH
A couple of performance banners cause we can’t escape them…
I’ve been the biggest Apple fanboy my entire adulthood, so this tweet is really a career highlight!
And finally, David Gelb’s interview with The Muttons on Class 95 and Bobby Tonelli of Geek Culture
Bonus content… case study
Produced at TBWA\Media Arts Lab with
CCO: Brent Anderson
ECD: Russ Tucker
CD: Pim Lai
ACD: Ashley Chin
Art Directors: Ana Menchen, Shafik Basir
Director: David Gelb
Cinematographers: Chloe Weaver, Kristy Campbell
Agency Producers: Vinda Karunan, Wei Wei Gwee, Charmaine Ow, Becky Ooi, Angie Wong
Production House: Independent Media