How to convince Android users to switch to iPhone?
Let ex-Android users share the real reasons why they switched.
With their Memojis. Campaign developed for Malaysia and extended globally.

TVCs and digital films

Nadia’s story: Handbag

Asyraf’s story: Gaming vs Girlfriend

Jessica’s story: Nightmares

Qhairyl’s story: Is It Gonna Die?

E-Zon’s story: Dinner

Alif’s story: It Just Crashes

Nona’s story: 50 Ringgit

Static banners

We must have done something right because Android fan boys started coming for us… with a reaction video.
Yet somehow they still managed to prove why everyone should switch to iPhone #snowflakes

Produced at TBWA\Media Arts Lab with
CCO: Brent Anderson
ECDs: Scott McClelland (2020), Russ Tucker (2021), Chuck Monn
CD: Reggie Ocampo
SG Creatives: Fernanda Machado, Ana Menchen (2020), Shafik Basir (2021)
LA Creatives: Eileen Moss (2020), Kim Nguyen
Producers: Cristiana Ladki Williams, Ivana Banh (2020), Angie Wong, Yishan Koh (2021)
Animation Studio: Laundry (2020), Fin (2021)
Production Partner: Be Grizzlee