To convince Android users to switch to iPhone, we tapped into real stories from ex-Android users, letting their authentic, unscripted testimonials do the talking. Using their Memojis, these new iPhone users shared the honest reasons why they switched. Originally developed for Malaysia, the campaign's success inspired other markets to create their own versions.

NADIA’S STORY – HANDBAG

ASYRAF’S STORY – GAMING VS GIRLFRIEND

JESSICA’S STORY – NIGHTMARES

QHAIRYL’S STORY – IS IT GONNA DIE?

E-ZON’S STORY – DINNER

ALIF’S STORY – IT JUST CRASHES

NONA’S STORY – 50 RINGGIT