The power of Frappuccino gives you all the feels with just one sip.
To launch Starbucks Frappuccino’s new brand platform in 15 APAC markets,
we showed Asian millennials how to stop worrying about life and just #GetTheFeels

Social launch films

Responses on social media were mostly hahaha but the ones below take the cake

When fans started commenting, we let our heroes reply to them
Some people then got really obsessed...

We kept the conversation going with bespoke GIFs for each new Frappuccino flavor

Produced at Iris Singapore with
ECD: Ed Cheong
DCD: Shu Yau Cheng
ADs: Daniel Aung, Qianwen Huang
Designer: Jun Siow
Executive Producer: Tasmin Vosloo
Director: Pabz Alexander
Production House: Electric Lime