Trip.com – Get Trip Smart

Singaporeans travel with quirks of their own. For Trip.com’s biggest local brand campaign to date, we put those habits front and centre. By rooting the work in uniquely Singaporean behaviours, we positioned Trip.com as the smart all-in-one platform for peace of mind, no matter what the journey throws your way. And in a country where being street smart is a badge of honour, we introduced a brand platform that made being trip smart the new one to wear.

BRANDED KEY VISUALS

OOH: 850+ placements across Singapore, with contextual messaging tailored to business and shopping districts

Trip smart OOH placement in a Singapore business district

Trip smart OOH placement in a Singapore shopping district

Trip smart OOH billboard creative

Trip smart OOH billboard creative

Trip smart OOH billboard creative

Trip smart OOH billboard creative

Trip smart OOH placement, street-level view

Trip smart OOH billboard creative

Trip smart Dhoby Ghaut interactive area, photo one

Trip smart Dhoby Ghaut interactive area, photo two

Trip smart Dhoby Ghaut interactive area, photo three

Trip smart Dhoby Ghaut interactive area, photo four

DHOBY GHAUT INTERACTIVE AREA

Trip smart Dhoby Ghaut interactive installation

Trip smart Dhoby Ghaut activation, close-up one

Trip smart Dhoby Ghaut activation, close-up two

TRIP SMART TERMINAL AT JEWEL CHANGI

Trip smart terminal activation at Jewel Changi, photo one

Trip smart terminal activation at Jewel Changi, photo two

Trip smart terminal activation at Jewel Changi, photo three

Trip smart terminal activation at Jewel Changi, photo four

Trip smart terminal activation at Jewel Changi, photo five

Trip smart terminal activation at Jewel Changi, photo six

AND SOME ULTIMATE ONLINE VALIDATION

Screenshot of online validation of the Trip smart campaign

Screenshot of social validation of the Trip smart campaign

PRESS: Marketing Interactive

CREATIVE TEAM: Jerry Tan, Anh Nguyen

AGENCY: VCCP Singapore