Singaporeans travel with quirks of their own. For Trip.com’s biggest local brand campaign to date, we put those habits front and centre. By rooting the work in uniquely Singaporean behaviours, we positioned Trip.com as the smart all-in-one platform for peace of mind, no matter what the journey throws your way. And in a country where being street smart is a badge of honour, we introduced a brand platform that made being trip smart the new one to wear.

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