Cathay Pacific – Tailored to Fly

Cathay Pacific – Tailored to Fly

Made for Cathay Pacific’s 80th anniversary, Tailored to Fly charts the evolution of its crew uniform — from its 1946 origins and bold fashion chapters to a distinctly modern Asian silhouette — and how that look became a symbol of pride and care in every service moment.


DOCUMENTARY


CREATIVE TEAM: Andrew Hook, Kelvin Lim, Anh Nguyen

AGENCY: VCCP Singapore