While people were busy learning how to knit during the pandemic,
my ex-colleagues and I launched an urban gardening e-commerce business.
I co-lead our brand propositions, design, UX and all marketing efforts.

Check us out @urbanplanteur.com

Besides carrying a curated selection of pots and plants, we also collaborated with local designers
on a range of unique gardening tools under the UBPTR Originals brand.

Pop-up @East Coast Commune (top) and Earth Day UBPTR x Sans & Sans collab (bottom)

The Business Times feature

Partners in crime: Lynn Ong, Jessica Chow
Designer: Daniel Aung