Even though it’s the world’s largest celebration of colours, Holi content feels tired and old.
Reframing Holi is our attempt at capturing the colours, textures and details
of Holi like never before through the lens of iPhone 12 Pro Max.
Press: The Indian Express, Hindustan Times
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Commissioned by Apple. In celebration of #Holi, photographer Dhruvin S. reframes
how we look at traditional colorful Holi powder.
“I never imagined Holi as a form of art. It’s almost like creating a canvas on a face.
And you don’t have to be a painter or an artist to do this.”
#ShotoniPhone by Dhruvin S. @druven
Our commission got over 600k likes in just three days,
easily becoming one of the top five performing posts on @apple.
Here’s a selection of the nice stuff people said.
And the best part? Seeing that we inspired people to experiment during Holi.
Produced at TBWA\Media Arts Lab with
CCO: Brent Anderson
ECD: Russ Tucker
CDs: Reggie Ocampo, Gustavo Kopit
Senior Art Director: Ana Menchen
Producer: Vinda Karunan
Photographer: Dhruvin Shah
Videographer: Vishal Vittal
Production Partner: Be Grizzlee