@apple – Holi
@apple – Holi
Despite being the world’s most colourful celebration, Holi content online was becoming a little dull. On behalf of Apple, we commissioned creator Dhruvin Shah to capture the rich colours and textures of Holi in ways that hadn’t been done before. Shot entirely on iPhone 12 Pro Max for @apple Instagram.
STORY
RESULTS: 600K likes in 3 days, top 5 creator commissions on @apple
“Took a few seconds for me to realize that part of face 😅👏”
“I thought it was a jungle at first. 🙌”
“I didn’t even know they were people till the 4th one”
“@druven Amazing! We The people need tutorials and behind the scenes videos on this shoot and how to capture images and video like this! 😀🙏🏾😀🙏🏾”
“These should be made into wallpapers”
“Thanks for giving us respect”
PRESS: The Indian Express, Hindustan Times
CREATIVE TEAM: Russ Tucker, Reggie Ocampo, Gustavo Kopit, Ana Menchen, Anh Nguyen
AGENCY: TBWA\Media Arts Lab