To prove iPhone is a serious filmmaking tool, Apple took on the world’s biggest film industry – Bollywood. We teamed up with the legend of Indian cinema, Vishal Bhardwaj, to shoot Fursat, a Bollywood musical shot entirely on iPhone 14 Pro. It tells the story of a man so fixated on controlling the future that he risks losing what matters most in the present.

I led the integration work on @apple, where we gave fans an insider look at Bollywood through the lens of iPhone during a 3-day takeover.

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