We got the legend of Indian cinema Vishal Bhardwaj to shoot a Bollywood musical on iPhone.
I led the integration work on @apple. Over a 3-day takeover, we gave @apple
fans an insider peek at Bollywood through the lens of iPhone.
Watch the film here.
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Commissioned by Apple. No matter what happened on the set of #Fursat,
photographer Avani Rai was ready to catch the moment.
“The play of shadow and light in a dark studio, then the scorching sun of the outdoor.
Those were the conditions we had to contend with. I was impressed with
iPhone 14 Pro’s ability to handle both with excellence.”
#ShotoniPhone by Avani Rai and her team @avani.rai
Produced at TBWA\Media Arts Lab with
CCO: Brent Anderson
CD: Jonathan George
Design Director: Sui Yao
Senior Copywriter: Karan Parmar
Producers: Angie Wong, Wei Wei Gwee, Maya Astrida, Becky Ooi
Photographer: Avani Rai