With the pandemic still raging on, we knew this Diwali won’t have the traditional spectacles of the past. So instead of focusing on the physical symbols of Diwali, we cast light on how the pandemic has changed the way people celebrate, and taught them how to shoot chiaroscuro portraits on the latest iPhone 13 Pro Max.
Carousel caption
Commissioned by Apple. In celebration of #Diwali, the Festival of Lights, we captured intimate chiaroscuro portraits
of a family gathering to cast light on how the pandemic has changed the way people come together.
“I think people are finding light in their lives by connecting with loved ones, finding families within friends,
and that's how we cope with the absence of the mega celebration that Diwali traditionally brings.”
#ShotoniPhone by Farhan H. @farhanhussain
Produced at TBWA\Media Arts Lab with
CCO: Brent Anderson
ECDs: Russ Tucker, Chuck Monn
CDs: Reggie Ocampo, Gustavo Kopit
Art Director: Shafik Basir
Producers: Angie Wong, Becky Ooi
Photographer: Farhan Hussain
Videographer: Dolly Devi
Production Partner: Be Grizzlee