AI startups – Reka & WorkMagic

AI startups – Reka & WorkMagic

In the past few years, as the AI industry boomed, I’ve found myself helping founders in the AI startup space by lending their products the one missing component – humanity.


REKA: Translated complex value proposition into a message that everyone could understand.

WORKMAGIC: Refined brand narrative as a smart, one-stop AI solution for SMBs to handle all marketing needs.


CREATIVE TEAM: Serene Wong, Eunice Lim, Teresa Tang (Reka), Matteo Inchingolo (Reka), Desmond Seow (WorkMagic), Anh Nguyen

AGENCY: The Rooftop Club