The power of Frappuccino gives you all the feels with just one sip.
To launch Starbucks Frappuccino’s new brand platform in 15 APAC markets,
we showed Asian millennials how to stop worrying about life and just #GetTheFeels
Social launch films
Responses on social media were mostly hahaha but the ones below take the cake.
When fans started commenting, we let our heroes reply to them.
Some people then got really obsessed...
We kept the conversation going with custom GIFs for each new Frappuccino flavor.
Our work was so popular, Starbucks India decided they wanted to #GetTheFeels too.
Albeit with a fancy Italian name?!