The power of Frappuccino gives you all the feels with just one sip.
To launch Starbucks Frappuccino’s new brand platform in 15 APAC markets,
we showed Asian millennials how to stop worrying about life and just #GetTheFeels

 

Social launch films

Responses on social media were mostly hahaha but the ones below take the cake.

When fans started commenting, we let our heroes reply to them.
Some people then got really obsessed...

We kept the conversation going with custom GIFs for each new Frappuccino flavor.

Our work was so popular, Starbucks India decided they wanted to #GetTheFeels too.
Albeit with a fancy Italian name?!

Produced at Iris Singapore with
ECD: 
Ed Cheong
DCD: Shu Yau Cheng
ADs: Daniel Aung, Qianwen Huang
Designer: Jun Siow
Executive Producer: Tasmin Vosloo
Director: Pabz Alexander
Production House: Electric Lime