Starbucks Ultraviolet Ice Blended is served with a color-changing surprise.
Naturally, we kept its launch a mystery to stoke everyone's excitement.
Partnering seemingly ordinary people who have hidden exceptional talent,
we created teasers to hint at the cooler side of the new drink.
The mystery was then revealed in layers over three days
on Instagram and through Facebook Live Photo.
Sparking wild reactions from Starbucks lovers looking for something new.
And of course, everyone rushed out to try the new drink.